Design Thinking is a creative search methodology aimed at identifying and solving a key user task (human-centered design). It is effective thanks to its focus on not average marketing rates and indicators, but a personalized user experience. The technology includes several stages that can be repeated, thus allowing participants to find new, high-quality solutions in the development of products and services, business models, promotions and marketing tasks.
Duration: 1 day
Design thinking basics
User experience studies
Analysis and synthesis of researchers' findings
Storytelling: how to deliver a story of a user and solution
Gain a quick insight into Blockchain technologies and understand how a typical project is run in a company.